Quotes should always be used to add interest to a press release people want it to feel personal rather than just another corporate soundbite.Ī quote should not be used for the ins and outs of what you want to say, such as what you are doing, or when, save that for the content. People to know why you are relaunching, and how it will be of benefit to them. It not only needs to sound good, but it needs to add something of value to the story. Quotes can bring the human angle to a press release – so they need to add interest and value. If your business is sending out a press release to announce a relaunch, for example, a classic mistake would be a quote like ‘We’re delighted to announce our relaunch. Adding a quote that does not enhance your press release is pointless. Businesses often throw a quote into a press release that has no relation to the news they are sharing. Writing an engaging quote for your press release can be difficult.
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